Echinacea purpurea 'Magnus'
This vibrantly coloured coneflower has rose-purple petals that are arranged flatter around the brown cone than the drooping habit of other members of the Echinacea family. These bloom throughout summer into autumn and like other Echinaceas this can be extended by dead heading. If you can not be bothered, its faded flowers with their prominent cone remain an interesting feature within your border well into the winter months.
It is a very durable, low maintenance perennial this along with it being a very long lasting cut-flower and a bee and butterfly attractant have all contributed to it rightly being awarded the R.H.S Award of Garden Merit (AGM) and the Perennial plant of the year award in both North America and Sweden.
As long as it is not water logged it will be a suitable plant for most soil conditions. It prefers full sun but tolerates a little shade.
image attribution Peter Rosbjerg